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The Driven Crowd
As a personal injury trial lawyer over the last 18 years, I have met, helped, and worked with a lot of very driven people. From clients to other attorneys, vendors, healthcare providers, and people all across the business and personal spectrum, there are a lot of driven people out there. Even so, they each have unique passions, hobbies, and eccentricities. You can’t necessarily tell from their personalities, their careers, or their background who the driven people will be in any given room. However, one thing I have noticed is that no matter where their passions lie, driven people tend to surround themselves with other driven people. Each episode, we sit down and talk with a different driven individual and try to break down what drives them, how they use that passion to overcome setbacks and failures, as well as dive into their secrets to success. If you want to learn from other driven individuals, then tune in here and join, The Driven Crowd.
The Driven Crowd
The Driven Crowd | Episode 90 | Ft. Colleen Joyce
The Driven Crowd | Episode 90 | Ft. Colleen Joyce
STOP scrolling if you’re trying to grow a law firm (or any business) in 2026…
Because the playbook is changing FAST. AI, intake, niching down, and community are deciding who wins.
Host Scott Snellings sits down with Colleen Joyce, CEO of Lawyer.com and a leading voice in legal marketing, intake innovation, and AI-driven growth for law firms.
From her early days learning SEO and digital strategy to helping thousands of attorneys scale smarter, Colleen breaks down what actually fuels sustainable growth, especially in an industry changing faster than ever.
🔥 In this episode, we talk about:
• Building real authority in a crowded legal market
• Why niching down beats competing on ad spend
• How AI is reshaping client intake and operations
• The power of community, trust, and grassroots marketing
• Leading teams with clarity, accountability, and culture
If you’re a lawyer, business owner, or growth-minded leader who wants to overcome obstacles by learning from people who’ve done it, this episode is for you.
🎧 Watch, listen, and join The Driven Crowd, where driven people learn from driven people.
👉 Subscribe & tune in now!
Follow Colleen Joyce:
LinkedIn: https://www.linkedin.com/in/colleenjoyce/ Website: https://www.Lawyer.com
Follow Snellings Law:
Instagram: instagram.com/snellingsinjurylaw/
Facebook: facebook.com/snellingsinjurylaw/
YouTube: https://www.youtube.com/@snellingsinjurylaw/
LinkedIn: linkedin.com/company/snellingsinjurylaw/
Twitter: twitter.com/ScottSnellings