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The Driven Crowd
As a personal injury trial lawyer over the last 18 years, I have met, helped, and worked with a lot of very driven people. From clients to other attorneys, vendors, healthcare providers, and people all across the business and personal spectrum, there are a lot of driven people out there. Even so, they each have unique passions, hobbies, and eccentricities. You can’t necessarily tell from their personalities, their careers, or their background who the driven people will be in any given room. However, one thing I have noticed is that no matter where their passions lie, driven people tend to surround themselves with other driven people. Each episode, we sit down and talk with a different driven individual and try to break down what drives them, how they use that passion to overcome setbacks and failures, as well as dive into their secrets to success. If you want to learn from other driven individuals, then tune in here and join, The Driven Crowd.
The Driven Crowd
The Driven Crowd | Episode 92 | Ft. Michelle Masek
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The Driven Crowd | Episode 92 | Ft. Michelle Masek
Every great outcome starts with a story and the way you frame it can change what people believe, feel, and do next.
Host Scott Snellings sits down with Michelle Masek, CEO and Founder of Honey Jar, an AI copilot transforming how communications and PR professionals tell stories. From her early days in journalism to leading marketing at high-growth tech companies and now building an AI startup, Michelle shares how storytelling, empathy, and clear framing shape businesses, leadership, and innovation.
🔥 In this episode, we talk about:
• Why great storytelling always starts with listening
• The difference between the “we story” and the “me story”
• How emotion and framing influence trust and attention
• Lessons from building and scaling startups without a technical background
• Why communication leaders matter more than ever in an AI-driven world
If you’re a leader, founder, marketer, or curious mind looking to grow with intention and learn from people doing meaningful work, this conversation is for you.
🎧 Watch, listen, and join The Driven Crowd where driven people learn from driven people.
👉 Subscribe and tune in now.
Follow Michelle Masek:
LinkedIn: https://www.linkedin.com/in/michellemasek/Instagram: https://www.instagram.com/michelle.a.masek/
X: https://x.com/honeyjar_AI
Follow Snellings Law:
Instagram: instagram.com/snellingsinjurylaw/
Facebook: facebook.com/snellingsinjurylaw/
YouTube: https://www.youtube.com/@snellingsinjurylaw/
LinkedIn: linkedin.com/company/snellingsinjurylaw/
Twitter: twitter.com/ScottSnellings